SPEAKING & WORKSHOPS

REAL BUSINESS. REAL PEOPLE. REAL GROWTH.

Business growth isn't only about strategy.

It's people. Decisions. Systems. Leadership. Resilience. Money. Identity. And the capacity to hold what comes next.

Amanda Leigh Walker and Adam Beardsley bring decades of lived business experience to keynotes, workshops and facilitated sessions for founders, franchisors, franchisees, leaders and teams.

We teach what we've lived. And we make it useful.

FOR FOUNDERS. FOR FRANCHISORS. FOR FRANCHISEES. FOR LEADERS. FOR TEAMS.

EXPERIENCE. NOT THEORY.

Amanda and Adam come to business from different directions.

Amanda spent more than 20 years helping build Lord of the Fries from one food van into a franchise network of 35+ locations across Australia and New Zealand. Her experience spans operations, systems, people, training, franchising, founder development, leadership and business growth.

Adam brings decades of experience across family business, business ownership, commercial leadership, operations, sales, supplier relationships, negotiation and developing people.

Between us, we've built businesses, led teams, trained people, sold, negotiated, systemised, solved problems and experienced what growth actually asks of the people responsible for making it happen.

Our backgrounds also extend beyond traditional business into coaching, meditation, NLP, martial arts, Wushu, Qigong, yoga, Reiki, personal development and human performance.

That combination shapes the way we teach.

The numbers and the nervous system.
Systems and self-leadership.
Profitability and people.
Strategy and energy.

Because businesses don't grow by themselves. People grow them.

Keynotes & Workshops

WHAT SHOULD WE TALK ABOUT?

Every audience is different. Our keynotes and workshops can be adapted around the people in the room, what they're navigating and what you want them to walk away knowing, thinking or doing differently.

AMANDA

SHOULD I FRANCHISE THIS?

THE QUESTION TO ASK BEFORE YOU FRANCHISE.

A successful business isn't automatically a successful franchise.

Amanda introduces the SIFT Method and the four areas founders need to understand before committing to franchising.

STRENGTH Is there something worth replicating, and is franchising the right path for the integrity and future of the business?
INFRASTRUCTURE Could someone else run it successfully?
FINANCIAL MODEL Can the economics work for the franchisee and franchisor?
TRANSFERABILITY Can the business succeed beyond the founder?

KEYNOTE • WORKSHOP • PANEL • ROUNDTABLE

AMANDA

BE THE CEO OF YOUR STORE

FROM FRANCHISEE TO BUSINESS OWNER.

Buying a franchise gives you a system.

It doesn't remove the responsibility of running a great business.

Amanda helps franchisees move beyond simply operating their store and start thinking, deciding and leading like the CEO of their own business.

YOU BOUGHT A FRANCHISE SYSTEM. YOU STILL HAVE TO BUILD A BUSINESS.

KEYNOTE • 90-MINUTE WORKSHOP • HALF-DAY • FULL-DAY

ADAM

EMBODIED LEADERSHIP

LEAD YOURSELF. EMPOWER OTHERS. BUILD PEOPLE WHO CAN SUCCEED WITHOUT YOU.

Leadership isn't simply something you know. It's something you embody.

Adam combines decades of commercial and people experience with a background spanning elite martial arts, Wushu, Qigong, yoga and mind-body practice. He represented Australia at World Championship level in Wushu.

THE JOB OF A LEADER ISN'T TO BE NEEDED FOR EVERYTHING. IT'S TO HELP OTHER PEOPLE BECOME CAPABLE OF MORE.

KEYNOTE • WORKSHOP • LEADERSHIP SESSION

AMANDA + ADAM

KNOW BEFORE YOU GROW

IS THE BUSINESS READY FOR WHAT COMES NEXT? AND ARE YOU?

Growth isn't automatically good growth.

This session explores what needs to be ready before a business gets bigger — profitability, systems, people, leadership, founder dependence, capacity, resilience, the growth model, and what the founder actually wants.

Sometimes the business is ready and the founder isn't. Sometimes the founder is ready and the business isn't. Sometimes the right growth path looks different from what everyone expected.

KEYNOTE • WORKSHOP • FOUNDER SESSION

AMANDA + ADAM

RESILIENCE IS A BUSINESS SYSTEM

RESILIENCE ISN'T JUST TOUGHNESS. IT'S CAPACITY.

Real resilience isn't the ability to tolerate endless pressure. It's the ability to stay clear, adapt, recover and respond when conditions change.

This session looks at both sides — business resilience (financial strength, operational systems, adaptability, people, risk, succession, decision-making) and human resilience (self-leadership, emotional regulation, state, identity, habits, boundaries, recovery, energy).

STRENGTH ISN'T RIGIDITY. STRENGTH IS THE CAPACITY TO REMAIN CENTRED WHILE RESPONDING TO CHANGE.

KEYNOTE • WORKSHOP • LEADERSHIP SESSION

ADAM

SALES WITHOUT THE SCRIPT

RELATIONSHIPS, TRUST AND THE HUMAN SIDE OF SELLING.

Great sales isn't about forcing someone towards a yes. It's about understanding people.

Adam teaches sales as a relationship and commercial skill rather than simply a script or closing technique.

KEYNOTE • SALES WORKSHOP • TEAM TRAINING

MORE CONVERSATIONS WE LOVE HAVING

AMANDA + ADAM

THE INNER GAME OF BUSINESS

PERFORMANCE. RESILIENCE. LEADERSHIP. FROM THE INSIDE OUT.

Not everything changes because someone saw another PowerPoint slide.

Amanda and Adam also create experiential business and leadership sessions combining practical business teaching with tools drawn from meditation, visualisation, breath, movement, Qigong and reflection.

The result isn't spirituality instead of business. It's an acknowledgement that the state of the person affects the decisions they make, the people they lead and the business they build.

Ideal for

Leadership retreats
Founder retreats
Franchise conferences
Executive teams
Franchise networks
Team development days
Annual planning events
Amanda Leigh Walker and Adam Beardsley

Who You're Booking

Amanda Leigh Walker

AMANDA LEIGH WALKER

FOUNDERS • FRANCHISING • BUSINESS GROWTH • HUMAN PERFORMANCE

Amanda co-founded Lord of the Fries and spent more than 20 years helping grow the business from one food van into a franchise network of 35+ locations across Australia and New Zealand.

Her experience was hands-on across operations, systems, people, training, franchising and the everyday realities of building a business other people needed to be able to operate successfully.

Her work later expanded into speaking, mentoring and human development. Amanda is a trained life and business coach, meditation teacher and Reiki practitioner whose work explores founder identity, resilience, leadership, habits, beliefs, upper limits, vision, energy and the relationship between the founder and what they are building.

Selected Experience

TEDxMacRobHSLiquid Learning Women in LeadershipWade Institute / University of MelbourneSeven SistersLeague of Extraordinary WomenGeneral AssemblyMusic Victoria / CultivateThe EntourageVegan and purpose-led business eventsEntrepreneurship and education settings

Available as

KEYNOTE SPEAKERWORKSHOP FACILITATORMCEVENT HOSTMODERATORPANELLISTPODCAST GUESTMEDIA COMMENTATORARTICLE CONTRIBUTORMEDITATION FACILITATOR

ADAM BEARDSLEY

LEADERSHIP • PEOPLE • SALES • COMMERCIAL PERFORMANCE

Adam brings decades of experience across family business, business ownership, commercial leadership, operations, sales, people, supplier relationships and negotiation.

His business background includes experience connected to Redi Milk, a Victorian dairy and foodservice distribution business that grew from one truck and 15 customers into a substantial Victorian distribution operation, as well as co-owning Enhance Yoga.

Adam represented Australia at World Championship level in Wushu. His background also spans martial arts, Qigong, yoga, NLP and mind-body performance. He has been involved in athlete-development environments including with Casey Tiger Sharks Swimming Club, where historical club material identifies him as a yoga expert.

Adam brings these worlds together in the way he teaches leadership, sales and people. Leadership isn't simply what you tell people to do. It's how you show up, how you hold yourself under pressure, how you communicate, how you read people, how you build trust, how you sell, how you negotiate — and whether the people around you become more capable because you led them.

Available as

SPEAKERWORKSHOP FACILITATORLEADERSHIP FACILITATORSALES TRAINERPANELLISTPODCAST GUESTEXPERT CONTRIBUTOR

AB

Photo coming soon

TWO OPERATORS. TWO DIFFERENT LENSES.

Amanda spent more than two decades inside the growth of a hospitality brand and franchise network.

Adam brings a different commercial lens shaped by family business, operations, people, sales, supplier relationships, negotiation and performance.

Both have spent years exploring what happens underneath performance through coaching, meditation, NLP, martial arts, Qigong, yoga and mind-body practice.

That's why we don't separate the commercial from the human. A business has to be capable of growth. So do the people leading it.

FROM THE STAGE TO THE WORKSHOP ROOM.

KEYNOTES

High-impact sessions for conferences, summits, franchise events and business audiences.

INTERACTIVE WORKSHOPS

Practical sessions designed to create insight, action and clear next steps.

FRANCHISE NETWORK DAYS

Development for franchisors, franchisees and support teams.

FRANCHISEE DEVELOPMENT

Sessions built around franchisee performance, ownership mindset and business results.

LEADERSHIP & TEAM SESSIONS

Custom sessions around leadership, people, resilience, sales and performance.

SALES & NEGOTIATION WORKSHOPS

Practical commercial skills for founders, franchisees and sales teams.

GOAL SETTING & VISIONING

Workshops combining practical business thinking with identity, habits and execution.

FOUNDER SESSIONS

Deeper work around identity, growth, S4 × 2, business strategy and founder capacity.

PANELS & FIRESIDE CHATS

Candid conversations drawing on decades of lived business experience.

ROUNDTABLES & FACILITATION

Smaller facilitated conversations designed to get people talking, thinking and solving problems.

RETREATS & EXPERIENTIAL SESSIONS

Business and leadership development incorporating practical mind-body tools where appropriate.

MC & Event Hosting

NEED SOMEONE TO HOLD THE ROOM?

Amanda is also available as an MC, moderator and event host for business, franchise, founder and leadership events. She brings business experience, warmth, curiosity and years of facilitation to the role, keeping an event moving while drawing more from the people on stage.

ENQUIRE ABOUT MC & EVENT HOSTING

Available for

Conferences
Summits
Business events
Franchise events
Founder events
Panels
Roundtables
Awards
Interviews
Facilitated conversations

Podcasts, Media & Articles

KEEP THE CONVERSATION GOING.

Amanda and Adam are available individually or together for podcasts, interviews, articles, panels and expert commentary.

MEDIA & PODCAST ENQUIRY

Custom Sessions

DON'T SEE THE EXACT SESSION YOU NEED?

Good.

We don't believe every audience needs the same presentation.

Tell us who is in the room, what they're navigating and what you want people to leave thinking, feeling or doing differently.

We'll build the session around the outcome.

TALK TO US ABOUT YOUR EVENT

WHAT DOES YOUR AUDIENCE NEED NEXT?

Looking for a keynote speaker, workshop facilitator, MC, leadership facilitator, sales trainer, panellist, podcast guest or expert contributor? Tell us about the audience and the outcome. We'll recommend the person, topic and format that fits.

KNOW BEFORE YOU GROW.